LOXE

Unlocking Revenue: Upselling Opportunities with Direct-to-Guest Tech

How direct-to-guest technology enables targeted, non-intrusive upselling that drives ancillary revenue for boutique hotels.

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Upselling is a proven way to increase revenue, but it needs to be targeted and convenient for guests. Direct-to-guest technology makes it easy to offer upgrades and add-ons without being intrusive β€” the offers reach guests at the right moment, through a channel they're already using.

With LOXE installed on their phones, guests stay connected throughout their stay. Hoteliers can promote room upgrades, late checkout, spa packages, or dining offers directly within the mobile interface or via push notifications.

Timing is everything. A late checkout offer sent at 9 PM the night before departure converts far better than one mentioned at check-in three days earlier. LOXE's automated upsell engine delivers personalized offers based on stay timing and guest preferences.

This approach drives ancillary revenue and enhances the guest experience by delivering personalized offers when they're most relevant. Boutique hotels can create curated experiences that align with their brand and guests' preferences β€” from artisan breakfast packages to local experience partnerships.

The best part: it's automated. Once configured, the upsell engine runs on autopilot, generating incremental revenue without adding to staff workload. Hotels using targeted mobile upselling typically see a meaningful lift in ancillary revenue per occupied room.